Design Decisions:
Unveiling the Influence of Graphic Designers on Consumers and Trends
Posted by Riley Radosavich on Thursday, April 4th 2024
Graphic design is a critical skill set in creating modern advertisements. Marketing specialists estimate that most Americans are exposed to 4,000 to 10,000 advertisements per day. Humans have developed an internal screening system that chooses what we ignore versus what we engage with. Most engagements are due to the advertisement having a strong message or visual appeal. Other reasons include the collective component some consumers enjoy. This highlights why it is critical that firms value their artistic presence.
History of Posters In Advertising
In July of 1896, a poster emerged in bookshops nationwide for Lippincott’s Monthly Magazine. The aesthetic elements of Japanese wood-cut prints, a two-dimensional picture plane, and the appealing subject matter captured the attention of many. This inspired future generations of artists in the United States and Europe to shift from the Western traditions to adapt to more of these elements. This dramatic switch was inspired by a magazine advertisement and it impacted many artists and marketers. Other firms were looking to mimic the aesthetic appeal of Joseph J. Gould Jr.’s work.
Why It Resonates To Consumers
As more advertisements developed into rare art pieces, consumers became collectors. People began priding themselves on owning limited posters from popularized companies. It is evident that firms were appealing to the collector archetype of one’s inner-child. Dr. Stuart Brown partnered with therapist Lindsay Braman created the National Institute For Play to help adults recognize their play personalities. These play personalities provide a framework for adults to thrive and identify activities that allow them to flourish. One of the most popular play personalities is the Collector. Collectors are appreciators. They acquire and build collections of attractive and interesting objects. In adults, they might be art curators or wine collectors. In establishing a bold aesthetic, Lippincott’s Monthly Magazine crafted a sub-culture of consumers who anticipated the next monthly poster. This creates a growing consumer relationship. Graphic designers should realize the design decisions they utilize could have a strong impact on businesses and their marketing effort.